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Mat 110 6 inches (85 lines) —15c

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VIRGINIA GREY « IRENE HERVEY WILLIAM LUNDIGAN Directed by LLOYD BACON

A WARNER BROS.-First National Picture

Original Screen Play by Richard Macaulay and Jerry Wald

Mat 107 7 inches (97 lines) —15c

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wearin’ of the grin!

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Mat 210—11% inches x 2 columns (316 lines) —30c

[9]

BRINGS CHEER TO THE WORLD!

Starring this McNificent cast:

PRISCILLA ,.LANE THOMAS ..MITCHELL DENNIS ..MORGAN q@> ALAN ..HALE

VIRGINIA GREY - IRENE HERVEY - WILLIAM LUNDIGAN

Directed by Lloyd Bacon + A WARNER BROS.-—First Nat'l Picture * Original Screen Play by Richard Macaulay and Jerry Wald

Mat 303—434 inches x 3 columns (198 lines) —45c

Hit With a McNificent Cast!

Starring PRISCILLA

wLANE

THOMAS

oMITCHELL

with DENNIS

vMORGAN

ALAN

veHALE

VIRGINIA GREY IRENE HERVEY WILLIAM LUNDIGAN

Directed by Lloyd Bacon » A WARNER BROS..First Nat'l Pictu Original Screen Play by Richard Macaulay and Jerry Wald

Mat 211—41!2 inches x 2 columns (124 lines) —30c

A HIT THAT’S MADE TO ORDER FOR THE WEARIN’ OF THE GRIN!

PRISCILLA «.LANE DENNIS «.MORGAN THOMAS «MITCHELL ALAN «HALE

VIRGINIA GREY «- IRENE HERVEY WILLIAM LUNDIGAN

@ Directed by LLOYD BACON « Original Screen Play by Richard Macaulay sad Jerry Wald «A WARNER BROS. First National Picture

Mat 208—11%4 inches x 2 columns (36 lines) —30c

[10]

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VIRGINIA GREY IRENE HERVEY

WM. LUNDIGAN ‘Directed by LLOYD BACON A WARNER BROS..Firse Nat'l Picture

Original Screen Play by Richard Macaulay and Jerry Wald

Mat 111 812 inches (117 lines) —15c

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Mat 108 42 inches (63 lines) —15c

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VIRGINIA GREY « IRENE HERVEY WM. LUNDIGAN ¢ Directed by Lloyd Bacon

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Mat 113 312 inches (49 lines) —15c

att THATS Mane To ORDER OR THE WEA RIN’ OF THE Rit

Starring \ PRISCILLA ANE | THOMAS ».-MITCHELL

DENNIS »,.MORGAN ALAN HALE

Virginia Grey*Irene Hervey William Lundigan Directed by Lloyd Bacon

A WARNER BROS..-First National Picture Original Screen Play by Richard Macaulay & Jerry Wald

Mat 109 434 inches (68 lines) —15c

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SHURE, IT’S AN O’'BOYSTEROUS HIT «+.» WITH A McNIFICENT CAST!

also DENNIS "MORGAN ALAN MALE Virginia Grey « Irene Hervey « William Lundigan

Directed by Lloyd Bacon * A WARNER BROS.—First Nat’l Picture Original Screen Play by Richard Macaulay and Jerry Wald

TWO ADS ON ONE MAT

Mat 112—15c

VI TAPHOne TRAILER

Official Billing

Warner Bros.

40%

Pictures, Inc. Presents 5%

“THREE CHEERS FOR THE IRISH”

Starring

Priscilla Lane ~- with

Dennis Morgan ~-

Virginia Grey °

100%

Thomas Mitchell

75%

Alan Hale

715%

Irene Hervey

William Lundigan 20%

Directed by LLOYD BACON 25%

Original Screen Play by Richard Macaulay and Jerry Wald

A Warner Bros.-First National Picture 5%

[11]

Vitaphone Shorts

HISTORICAL TECHNICOLOR FEATURET now turns to Theodore Roosevelt for its latest truly great historical subject in ‘Teddy the Rough Rider,’’ featuring Sidney Blackmer. 5004—Historical Technicolor Featuret—20 minutes.

THE COLOR PARADE turns its beautiful technicolor on Alaskan salmon fishing, and divers fascinating industrial and chemical sidelights in ‘‘Mechanix Illustrated No. 3.” 5405—The Color Parade—10 minutes.

MELODY MASTERS adds an important name to its roster of great bands, ‘Dave Appolon and His Orchestra,”’ with the Continental favorite at the guitar. 5506—Melody Masters—10O minutes.

MERRIE MELODIES goes on a big-game candid camera hunt in “Elmer’s Candid Camera,’’ wherein it just takes a bunny to outsmart Elmer. 5313—Merrie Melodies—7 minutes.

LOONEY TUNES and Porky Pig discover that ‘Africa Squeaks” in this latest adventure of the popular animated star. 5608—-Looney Tunes—7 minutes.

Wearin’O°’ The Green

Orry Kelly, of Hollywood, says that the new Spring shade will be Kelly-Green. That’s your cue for tie-ups with shoe stores, hat stores, jewelry counters and all accessory shops. Using scene stills in their windows, copy reads: “At the Strand it’s ‘Three Cheers For The Irish’, and we’re yelling ‘Three Cheers For The Irish’ too, because this beautiful new

shade for Spring is Kelly-Green.”’

Tall Story Contest

The Irish are reputed to be the world’s greatest story tellers. Have newspaper run a tall story contest, winners to be picked for the most humorous, improb-

able and typically Gaelic tale.

Fiddlin’ Contest

Must be plenty of Irish fiddlers in your town and they’re always anxious to enter contests. Or else you can have them play

in the lobby as an extra attraction.

Dealer Tie-Up Stills

Specially posed tie-up stills are available for tie-ups on: music stores, caterers, fruit stores, home furnishings, and dish washing machines, 50c for the set of five. Order from Campaign Plan Editor, 321 West 44th St., N. Y. C.

Mikes At The ‘Mike’

Induce local broadcasting station to de- vote one of their amateur hours to [rish vocal and instrumental numbers. Get all the Irish in town to enter and you'll get

foine radio plugs.

Pat and Mike Jokes

Paper runs a contest for the best “Pat and Mike” stories. You offer free tickets to those whose jokes are printed. Every Irishman knows at least one or two such jokes and this ought to bring a lot of pub- licity for your showing; and is a good **homey”’ feature for the newspaper.

‘

3 Cheers For Irish

Arrange with regular cheer leaders at high schools and colleges in neighbor- hood to have them tie-in on picture. Pro- vide them with arm bands or cloth ban- ners for their sweaters; selling the show. Also have their megaphones imprinted in green with the title. Get them to use these accessories at basketball games and

all other sports events.

How To Get The IRISH COMIN’

Every Irishman is a potential customer for your showing. Sell him and you sell his friends. Here’s how:

1. Check names in phone book. Then, write or phone ’em.

2. Contact all Irish clubs and societies.

3. Stage special nights in honor of various groups.

4. Work in special benefits of some sort.

5. Contact Irish schools and colleges.

6. Tie in with Catholic Youth Organiza- tion athletic contests.

Special Irish Day

Get all the merchants in town to cooperate and run an Irish Day. Merchants make a special display on this day of everything they have for sale that’s green or Irish. With news- paper cooperation and coop ads, this can be developed into a big selling aid for your showing. Tie in with Window cards, heralds, etc. in all the stores concerned.

Gala Irish Parade

“Three Cheers For The Irish” is reason enough for a gala parade on opening night with every Irishman in town a participant. Trucks, horns, a band, noisemakers and all the other stuff that goes with parade ballyhoo. Get all the pretty girls you can to ride on the floats.

Town Honors Irishman

Local citizen who has distinguished himself in politics, sports, business or charity—or perhaps a policeman, letter carrier, fireman or any other Hibernian should be honored. Tender him a dinner, with all the gala festiv- ities that go with it. Be sure papers cover shindig before and after.

Trish Confetti

Cut blocks of wood to brick size and paint red. White lettering on the “bricks” carries title, theatre name and playdate. Distribute to newsstands to be used as paper weights.

Trish Relics on Display

Create an attractive lobby display by ex- hibiting Irish relics. Most Irish families are the proud owners of Shillalah cudgels, pieces of Blarney Stone, etc. These people may lend you their possessions for a lobby dis- play. Paper should cover this exhibit for story and pictures.

Irish Jig Session

Irish jig contest on your stage is a swell stunt among men and women contestants. Audience applause can decide the winners.

Irish Recipe Contest

“Irish Recipe contest for housewives will build interest in your showing. Invite the women to submit their recipes for a complete Irish dinner to home-making editor on local newspaper. Idea is doubly valuable if you get editor to devote entire home-making page to everything Irish. Tie in with ad on bottom of page to cash in on this splendid break.

[12]

Smilin’ Eyes Contest

Conduct a contest to find the girl with the prettiest, smilin’ Irish eyes. Run con- test in cooperation with newspaper, which invites all the colleens in town to submit photos of their smiling faces. Paper then runs pics of the entries, with only their eyes being shown. Readers vote for the prettiest eyes and winner makes personal appearance at your thea-

tre for prize award.

Dad-Daughter Nite

There’s many an Irish father who’s mighty proud of his darlin’ daughter, so how about running a father-daughter night?

newspaper support.

It’s bound to result in lots of

Quartet Contest

Run an amateur contest on the radio to choose the best Irish quartet. This is good way to advertise the picture and get large groups to see your show.

Lueck O° The Irish

Shure, and you’ve heard about the luck of the Irish. Get them to write in an exciting experience, showing how ’twas only the luck of the Irish that saved their lives. Best story, printed in daily paper, is awarded free tickets to your showing.

Giant Shamrock

Display a large cardboard shamrock in lobby. Then paste on scene stills and add catchlines, billing and playdate to com-

plete the display.

‘Talking’ Display

Blow up picture of Priscilla Lane, shown in Ad Mat 210 or on the one-sheet. Hook up loud speaker in back of the display. Voice gives spiel, selling the picture, be- ginning with: “Hey! This is where the fun begins—see ‘Three Cheers For The Irish’.” Use girl attendant.

Say [t With Flowers

Florists can supply you with those speci- ally tinted green carnations. Have these displayed in his window along with stills from the picture and your playdates. Wear one of these yourself and see that everyone around the theatre wears them during the run. Perhaps you can arrange for a quantity to be given free to ladies attending matinees.

(Lead)

Priscilla Lane Stars In ‘3 Cheers For The Irish’ Coming To Strand

The Strand Theatre’s next feature attraction will be “Three Cheers For The Irish,” a warm- hearted, captivating story of the ups and downs in the lives of a typical Irish-American family. Heading the cast are such folk as Priscilla Lane, Thomas Mit- chell, Dennis Morgan and Alan Hale—all of whom trace their lineage back to old Erin.

The picture meant more to these people than just another assignment. Irish all, the crew was infected with the charm that effervesces from the story as Irish as Killarney.

Just as Casey celebrates his twenty-fifth year on the Force, he is replaced by a rookie fresh from Police College, played by Dennis Morgan. The fact that his most beloved daughter, por- trayed by Priscilla Lane, should fall for the whippersnapper is out of his ken.

Priscilla and the other Casey girls, played by Virginia Grey

SYNOPSIS

(not for publication)

Peter Casey (Thomas Mit- chell) is a retired New York policeman whose _ three daughters, Maureen (Priscilla Lane), Pat (Virgnia Grey) and Heloise (Irene Hervey), persuade him to run for Alderman. Heloise complic- ates things nicely when she accepts money from a gam- bler with which to conduct the campaign. To make

things worse, Maureen mar- ries Angus Ferguson (Dennis Morgan), a young polceman, who is intensely disliked by her father. Casey, in disgust, admits publicly that his cam- paign is being conducted dishonestly and his frankness so wins the admiration of the people that he is swept into office. Peter becomes recon- ciled with Angus and Mau- reen when he learns that she has given birth to twins.

“YES, MY DARLING DAUGHTER .

HEAD McNIFICENT CAST

and Irene Hervey, decide that “Pop” is going to run for office

of alderman and before he real-

izes it, Casey is enmeshed in politics. The household is disor- ganized as Peter goes out cam- paigning from radio stations to saloons. Priscilla frets over bud- get and organization while Vir- ginia throws her zest into the work. Then Irene upsets the family applecart by accepting funds from a gangster.

Distraught, Casey learns the source of the money after it is spent. Promptly he announces that he is no fit man for the job, and his honesty shocks the voters into electing him by a landslide vote. Priscilla elopes with her Scotsman and when she has twins, Casey consoles him- self with the possibility that one might be full-Irish.

The original story offers am- ple opportunity for the cast’s talents. In addition to the lead- ing players mentioned such fav- orites as William lLundigan, Frank Jenks and Henry Ar- metta appear in the Warner Bros.—First National Picture.

“3 Cheers For Irish”

On Strand Screen

One of the season’s spright- liest comedies will make its merry debut this Friday when Warner Bros.’ “Three Cheers For The Irish’? opens at the Strand.

The film which stars Thomas Mitchell, charming Priscilla Lane and newcomer Dennis Mor- gan is a light-hearted picture.

Peter Casey, a retired New York policeman, finds life dif- ficult when his. daughters en- courage him to run for alder- man. He discovers that he is be-

_ ing backed by a notorious gam-

bler. As if that weren’t enough, he learns that his youngest daughter has fallen in love with a fresh young cop who has just replaced him on the Force.

Virginia Grey, Irene Hervey, Alan Hale and William Lundi- gan give splendid performances in the supporting roles.

*Still TC-30; Mat 201—30¢

. . " Thomas Mitchell imparts some

fatherly advice to Priscilla Lane on what every young daughter should know in "Three Cheers For The Irish," coming to the Strand on Friday.

(*Under photos denote stills available in regular Exchange set.)

‘3 Cheers For The Irish, Gay Comedy

What this world needs is a good laugh. And the Strand Theatre is going to oblige next week by presenting one of the funniest comedies to come out ef Hollywood. In “Three Cheers For The Irish’, Warner Bros. has assembled a cast one hun- dred percent Irish, headed by Priscilla Lane, Dennis Morgan, Alan Hale and Thomas Mitchell.

With the story taking place in New York City, Mitchell plays the role of a member of New York’s Finest, the Police Department. Forced to resign from the force because of his age, Mitchell’s family of three daughters decides that he should run for alderman. The daugh- ters, played by Priscilla Lane, Irene Hervey and Virginia Grey, all pitch in and work their heads off to get their pop elected.

His campaign manager is none other than Alan Hale, whose bombastic nature is matched only by his intense love for a good glass of lager. Fight- ing, as always, throughout the film, Hale dominates every scene in which he appears. Dennis

‘Morgan, handsome star, plays

the role of a young rookie in the police department, and is madly in love with Mitchell’s

*Sell TC-416; Mat 101—15c Priscilla Lane and Dennis Morgan

daughter, Priscilla. Her father

refuses to sanction the match.

With the luck of the Irish everything turns out for the best in the end, with Mitchell elected alderman, Priscilla marrying her young cop, and the other two girls, marrying real Irishmen, played by Frank Jenks and Wil- liam Lundigan. This Richard Macaulay — Jerry Wald story was directed by Lloyd Bacon.

Strand To Show “3 Cheers For Irish”’

“Three Cheers for the Irish,” which will open on the Strand screen Friday, promises to be one of the warmest, family stories emanating from Holly- wood.

It concerns a retired New York cop, Thomas. Mitchell’s role, and his three beautiful daughters, played by Priscilla Lane, Virginia Grey and Irene Hervey.

They decide that Pop is to run for office of Alderman. The cam- paign progresses smoothly, aid- ed by Alan Hale and William Lundigan, until Irene accepts campaign funds from a racke- teer. Priscilla elopes with Den- nis Morgan, a young rookie cop, disliked by Casey. Then Casey discovers the source of his cam- paign money, and his public admission of this dumbfounds the people into electing him.

[13]

*Stull TC-57; Mat 204—30c A GAY TIME is had by Thomas Mitchell, Priscilla Lane and others as they do an Irish jig in Warner Bros.’ "Three Cheers For The Irish," coming to the Strand on Friday. Also featured are Dennis Morgan and Alan Hale.

Old Folk Song Revived — In ‘3 Cheers For Irish’’

The closest thing to infallibil- ity in the making of motion pic- tures is the studio research de- partment. It can tell you in the time it takes to bat an eye, or name the legendary Mr. Crusoe, whether Cleopatra had an ob- session against lettuce in her noonday sandwich.

But the bureau at Warner:

Bros. found itself badly stump- ed recently. And Uncle Dudley was responsible.

Pat O’Brien has been singing about Uncle Dudley for years. Ever since he, or anyone else, can remember. So when they needed a typical folk-song for a family party scene in ‘Three Cheers for the Irish,” coming to the Strand Friday, Priscilla Lane, who heads the cast with

Thomas Mitchell and Dennis Morgan, said, “Why not use that thing that Pat is always doing?”

Lloyd Bacon, told the studio to get it. wasn’t quite that easy.

There wasn’t a single copy available in this city. So an arranger, Bill Ellfeldt, had to transcribe the number, which O’Brien swore was titled “Shake Hands With Your Uncle Dud- ley,” while the star whistled it.

Then they sent to New York for tracing. But they failed to locate a copy there. Finally, an old record was found.

It revealed that the real title for the song was “Dear Old Donegal,” not “Shake Hands With Your Uncle Dudley.”

the director, But it

Self-Censorship

An oddity in voluntary cen- sorship is claimed by Lloyd Bac- on’s unit filming ‘Three Cheers For The Irish” at Warner Bros. A substitution was made for “When Irish Eyes Are Smilin’ ”, because, of all things, the Irish don’t think the song is truly rep- resentative of their race. As a result, Director Bacon used a song Pat O’Brien has_ been whistling on the lot for years.

Cop Wins Contract

Precedent was completely re- versed by Priscilla Lane, the screen star, after being tagged for speeding in her new car and hailed into court to pay the fine. Instead of sulking at the of- ficer, she invited him to the studio because he looked “the type” for her newest picture.

As a result, Sgt. Jack Guyot found himself on the signing end of a contract with Warner Bros.

Maureen Casey................0.05 POE RIBY ede odes Angus Ferguson...................0.5. Gallagher ......... BE NT Patricia Casey. .5.:.-..25 Getting Heloise Casey.........0.0.0cc Dennis. Flaherty....:...:.5..0-..58 Ed McKean acces 1ONY ie i ie ee 1 eR CMINAO Ge cna Scanton: 2. aie ee oo Mata: 2s ee ae

Virginia Grey

oS ae le cee Irene Hervey ‘ener ee William Lundigan ee ccvevssseve.Frank Jenks IRE ae Conor Henry Armetta Bo ere Morgan Conway OR ee AT Alec Craig OE aae | J. M. Kerrigan Se cake Pacer e Cliff Clark

PRODUCTION

Directed by LLOYD BACON

Original Screen Play by Richard Macaulay and Jerry Wald; Director of Photography, Charles Rosher, A.S.C;; Art Director, Esdras cave Dialogue Director, Hugh Cum-

mings; Film Edtior, Wi

iam Holmes; Wardrobe by Milo

Anderson; Sound by Stanley Jones; Make-up Artist, Perc Westmore; Musical Director, Leo F. Forbstein.

Running Time ... 100 Minutes

AH! THOSE LIMERICKS!.... Just What Folks Like

A limerick contest is as fine a feature as any paper could be askin’ for. And a grand way it is too, to perk up just the right interest in your showing. Here it is ready to run for five days. Daily prizes for the best last lines will sustain day-to-day interest. Get different employee groups from offices, factories and stores to act as judges — that’s how the Philadelphia Evening Ledger does it. It’s a good way to build greater reader interest. Send for these mats today, don’t delay. The price for the complete set is 75c. Order “Trish Contest Mat 501-B” from Warner Bros. Campaign Plan Editor, 321 West 44th Street, New York, N. Y.

HOW’S YOUR POETRY?

Three pert daughters had Casey the cop, And they kept the old man on the hop. Though they loved him so much

They got him in dutch

(This line must rhyme with first two lines)

| WINNERS GET MOVIE TICKETS |

Young Angus, the cop with the burr Seemed to Casey no less than a cur; Casey’s daughter had got

A bad case on the Scot

Cr i a a a a)

(This line must rhyme with first two lines)

[14]

| WIN FREE MOVIE TICKETS |

Priscilla Lane—playing Maureen Was the sort of a blue-eyed Colleen That attracted the beaux

Like the bees to a rose

(Fill in this line to rhyme with first two lines)

YOU MAY WIN TODAY |

Peter Casey and all of his clan Would fight for a cause to a man. When no cause presented,

A cause was invented

Cr ry

(Fill in this line to rhyme with first two lines)

| LAST CHANCE TO WIN TICKETS |

With Casey grandfather to twins, The luck that he lost re-begins; His wrath at the Scot

And at Pat is forgot

(This line must rhyme with first two lines)

_ EE Fa i

(Opening Day)

‘3 Cheers For Irish’ Delightful Comedy At Strand Today —

The shamrock is no more thoroughly Irish than the War- ner Bros. comedy “Three Cheers For The Irish” which opens at the Strand today. Heading the cast are such popular off-spring of Erin as Priscilla Lane, Thom- as Mitchell, Dennis Morgan and Alan Hale.

With the tang of St. Patrick’s day in his role, Mitchell plays the warm character of a New York cop. Gruff, real, lovable Feter Casey celebrates his twen- ty-fifth year on the force with one bane in his otherwise happy existence — a rookie police- man, played by Morgan, whose unfor- givable taint is his being a Scotsman. And, to add insult to in- jury he is given Casey’s job when the old-timer is summarily

Mat 105—15c Priscilla Lane

pensioned.

One of Casey’s daughters, Priscilla’s role, doesn’t mind Morgan’s Scotch burr, and as a matter of record she kind of likes it. Which causes all sorts of complications in the Casey household. He is forbidden to see the girl, but eventually, of course, true love triumphs.

Meanwhile the houseful of Casey girls push through a plan to have their “Pop” elected Alderman. Priscilla, the homey one, handles the records. The gay colleen, portrayed by Vir- ginia Grey, puts her “oomph” into the campaign. Irene Hervey plays the beautiful but not too brainy daughter who messes things up beautifully by ac- cepting a campaign contribution from a notorious racketeer. It takes “Pop” Casey and his staunch friend, played by Alan Hale, to straighten things out in their own Irish way.

Priscilla Lane has a spunky role well-suited to her winsome talents, and the comely Misses Grey and Hervey have, in the Hollywood jargon, “what it takes” to do right by their parts.

Director Lloyd Bacon, son of the lauded stage star of “Light- nin’”’, is in there with the best of the Irish, and his background makes him perfect choice for this assignment. The clever, hu- man original screen play was written by Richard Macaulay and Jerry Wald.

Battle of Brogues In **3 Cheers For Irish”

Irish brogue and Scotch bro- gue vied for supremacy in War- ner Bros. “Three Cheers For the Irish,” which makes its local bow at the Strand today. Par- tisans of both sides lined up their forces for a decisive battle.

It all started when Dennis Morgan, who plays the roman- tic lead, adopted a Scotch bro- gue for script purposes. Thomas Mitchell, sworn enemy of Mor- * gan because the younger man supplanted him—an Irishman! —on the New York police force when Mitchell was retired, is supposed to speak with an Irish brogue. Priscilla Lane, playing Mitchell’s daughter just speaks American.

This influence pervaded the entire company with so much competition between the oppos- ing groups that Director Lloyd Bacon, in the role of arbitrator, adopted both brogues.

WEARIN’ OF THE GRIN

Still TC-108; Mat 203—30c

AN OLD IRISH CUSTOM lives again when Dennis Morgan carries his bride (Priscilla Lane) over the threshold in Warner Bros.' "3 Cheers For The Irish." Featuring Thomas Mitchell, the film opens at the Strand today.

Warbling Dennis Morgan Whistles in New Film

Once upon a time one of the brightest items in the gag bags of the wags in the Hollywood was how a fellow made a sensa- tion singing on the stage, was sought by every studio in the in- dustry, brought out ’mid pomp and fanfare—and never allowed to sing.

It’s a pretty stale story now. But it isn’t very funny to the latest victim.

His name is Dennis Morgan, and he is now being groomed im- portantly by Warner Bros., but the nearest he has come to us- ing his singing voice—which a few years ago had an army of studio scouts dogging his steps with contracts—is to whistle “Comin’ Through the Rye” as a sort of a theme song for his part opposite Priscilla Lane in “Three Cheers for the Irish,”

which opens at the Strand Thea- tre today for a week’s run.

As a matter of fact, young Morgan’s first experience in cinematown was interlaced with the Nelson Eddy-Allan Jones thing. He found himself kept on the same payroll as a sort of walking insurance policy—if, for any one of a large variety of reasons, Eddy weren’t on hand at the appointed time to start his picture, the studio was prepared to call on Jones. And Jones failing, too, Morgan.

He bowed out of his contract. And he was ready to bow out of Hollywood. Warner Bros. pre- vailed upon him to stay. He still hasn’t had a chance to sing, but has a fine romantic role in “Three Cheers for the Irish.”

It may be a big. step in the right direction for the star.

(Review)

‘3 Cheers For The Irish’

Sparkling Hit At Strand

Priscilla Lane, Thomas Mitchell,

Dennis Morgan

and Alan Hale

Star In Merry Comedy Film

Shure and it was a great day for old Erin yesterday, when “Three Cheers For The Irish”, Warner Bros. comedy hit, opened at the Strand. It’s a_ swell story packing all the lightness and charm of a bright new Easter bonnet.

Lovely Priscilla Lane, Dennis Morgan and Thomas Mitchell all give excellent performances in the lead roles and will delight the hearts of every happy Hib- ernian in town. They are given unusually fine support by Alan Hale, William Lundigan, Irene Hervey and Virginia Grey.

“Three Cheers For The Irish” is a rollicking story of a retired New York policeman who is per- suaded to run for Alderman and learns that pounding a city beat was a much simpler task. Peter Casey, played by Thomas Mit- chell, is assisted in his election campaign by his three daughters who jump into the campaign with all the beauty they can muster.

Poor Peter soon learns, though, that his oldest girl, played by Irene Hervey, has been a little too ambitious and has accepted campaign funds from the town’s most notorious gam- bler. To add to his woes, Pris- cilla Lane, playing his youngest girl, falls in love with the young cop who has replaced Casey on the Force.

Alan Hale, as Gallagher, is the campaign manager and with

Alan Hale Amuses Set

In the waits-between-scenes, the players settle the interna- tional situation, re-play the Rose Bowl game, or reminisce. On the “Three Cheers for the Irish” set at Warner Bros. they were talking about how actors used to dread the seasonal layoffs in the old stage days, and Alan Hale told this one on Maurice Barry- more, There used to be a paint- ing in the Lambs Club called “Summer.” It was terrible. Aw- ful. But Barrymore insisted, “Let it hang, It does me a lot of good. Everytime I look at it I know summer can’t be as bad as it’s painted in that picture.”

Priscilla Lane A Home Gal--And Loves It

It would be difficult indeed to figure a more cutting blow for the typical glamor gal of Holly- wood, then to be told she was a stay-at-home type, but the case of Priscilla Lane proved just the cpposite.

She was just as pleased as punch when she learned that some critic had written that she “reminds you of the girl back home, the stay-at-home, tried- and-true, gingham-apron type.”

Priscilla, currently starring with Dennis Morgan, Thomas Mitchell and Alan Hale in War- ner Bros.’ ‘Three Cheers for the Irish,” which opens at the Strand Theatre today, really got a great big kick out of that.

Already in Hollywood more than